My Portfolio

Hi, I’m Cheyenne 👋

I’m a senior social media manager with over 10 years of experience building brands through social-first strategy, culturally relevant content, and genuine community connection.

This portfolio is a snapshot of how I think, how I create, and how I lead social.

I specialise in creating platform-native social ecosystems that don’t just look good — they drive real engagement, growth, and business impact.

Across beauty, wellness, hospitality, e-commerce, healthcare, and lifestyle brands, I’ve led social strategies from the ground up: defining brand voice, building content frameworks, launching campaigns, and turning insights into action. I’m equally comfortable developing the big-picture strategy as I am getting hands-on — ideating, writing, publishing, analysing, and iterating in real time.

My work blends creativity with performance. I’ve driven results like +718% TikTok view growth, +2000% engagement increases, and long-term content systems that brands still use years later. I care deeply about storytelling, audience trust, and making brands feel human — not corporate.