About Me

I’m a senior social media manager with over 10 years of experience building brands through social-first strategy, culturally relevant content, and genuine community connection. I specialise in creating platform-native social ecosystems that don’t just look good; they drive real engagement, growth, and business impact.

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Across beauty, wellness, hospitality, e-commerce, healthcare, and lifestyle brands, I’ve led social strategies from the ground up: defining brand voice, building content frameworks, launching campaigns, and turning insights into action. I’m equally comfortable developing the big-picture strategy as I am getting hands-on: ideating, writing, publishing, analysing, and iterating in real time.

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My work blends creativity with performance. I’ve driven results like +718% TikTok view growth, +2000% engagement increases, and long-term content systems that brands still use years later.

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Let's chat!